OUR STORY
FIVE GENERATIONS IN DIAMONDS
A family business for over five generations, the names Lerner and Morgenstein are well known throughout the diamond trade and pioneers in the area of commercial or otherwise known as ‘American’ goods.
Paul Morgenstein in New York built and developed a nationwide business in the USA in the 1960’s, with a solid reputation and extraordinary understanding of commercially priced goods, already recognizing then the importance of a beautiful make and sparkle in a diamond.
In the 1990's he was also part of the Board of Directors of the New York Diamond Club.
Max Lerner sat at the wheel, polishing diamonds in Israel from a young age and went on to become a diamond manufacturer.
He was well respected and left a legacy for treating his factory workers with fairness, dignity and respect.
Their children, Joy & Gavriel Lerner developed their business in Antwerp.
Bringing both their skills and knowledge together, they grew into a successful business with an impeccable reputation.
Known as strong and knowledgeable diamond buyers, honest and hardworking Joy & Gavriel have always believed in close relationships with their clients and the idea of growing together alongside their customers.
Today, Gavriel, Joy and Ayelet work actively both in the Antwerp and Tel-Aviv offices.
Now approaching 20 years in the diamond business, Ayelet has been privileged with a very extensive diamond education and is expanding the business in the European market with a strong sense of the principles both her parents have instilled in her.
